Do you have a website? Great! Are people finding it? Not so much. If your answer to either of these questions is no, you need SEO (search engine optimization). But why should you care about this insider technique? Many businesses overlook the importance of search engine optimization because the general public still sees websites as static brochureware rather than dynamic marketing tools. If you are someone who owns any type of business, then you must look for the best SEO services in India. Because ignoring SEO could be one of the worst mistakes you could make for your business. From hotels to hairdressers, almost every industry has had to learn the hard way that Google search results are more important than ever before. Read on to discover why you need SEO and how it can help your business grow.
1. Importance of SEO in digital marketing
SEO is one of the core foundations of digital marketing. Without proper SEO, your website won’t appear in Google search engine results, which means your website won’t get any traffic from people who are searching for your products or services online. The most basic way to think about SEO is to imagine you’re searching for a product online, like widgets. The first thing you’ll do is Google your search term, which brings up a list of related results. Websites that rank above the fold in this list have likely optimized their content for SEO and have received a boost in rank as a result. Those that have not optimized their content or have low-quality content have likely been pushed below the fold or off the page entirely
2. Grow your audience and brand awareness
If you have a website but no one finds it, then it doesn’t matter one bit. SEO helps grow your audience, which means you have more people visiting your site. SEO is partially about acquiring new customers, but it’s also about keeping the customers you have. If you have a website that people can easily find, you can keep those customers up-to-date with news and information on your business. With SEO, you can also appeal to people who might not normally visit your site. If you’re a local business, for example, you want people to find your website who might not otherwise. SEO helps you appeal to a bigger audience and helps you get your message out there. For growing your audience and brand awareness you must look for the best SEO company. When you’re able to get your message to more people, you’re also helping to brand yourself.
3. Help in Increasing ad revenue
When you have a website that’s optimized for SEO, you can boost your ad revenue. You might have heard of PPC (paid per click) or Google AdWords ads. These kinds of advertisements are designed to get the attention of people searching for products or services on Google. If your website is not optimized, you’re losing out on these potential ad dollars. For this, you need to search for the best SEO company in Jaipur or any other city you are living in. Search engine optimization helps you show up in better places in the results pages of Google and Bing, resulting in more clicks on your ads. This also increases your overall click-through rate as people see ads, they are more likely to click on.
4. Help grow your business’s bottom line
SEO isn’t just about getting more customers. It’s also about helping keep the customers you have. When your website is optimized for search engines, you’re able to retain more of those customers. For example, if you own a bakery and people search Google for “pie”, your recipe website should show up in the top results. Those people clicking on your page are already interested in what you’re selling. If they find what they’re looking for on your website, they are more likely to buy from you. If they click a different bakery’s website instead, you’ve lost those potential customers. This is also true for customers who are already familiar with your business. If they have a question about your products, they are more likely to visit your website to find the answer. If your website doesn’t appear in Google’s results, you’re missing out on potential sales.
5. Help build credibility for your brand
People will make assumptions about your business based on your website. If your website looks unprofessional, people will assume your business is unprofessional. On the other hand, if your website looks professional, people will associate that professionalism with your business. A website that’s optimized for search engines helps build the credibility of your brand. If people are searching for your brand and they find your website, they will have a positive experience. They will click through to your website, find the information they’re looking for, and walk away with a positive impression of your brand.
6. It Shows more people what you’re selling
If you’re an e-commerce store, SEO helps you show people what you’re selling. When someone types in a search term, they click on results that show them exactly what they’re looking for. This is a great opportunity for so many e-commerce stores. According to research, more than 80% of customers start their shopping journey online. This means that your website is the first thing people see when they’re thinking of buying from you. If you want to sell to these people, your website has to show them what you’re selling. SEO helps you do this.
7. Help people find the products they want
Products are especially important for B2B (business-to-business) companies. If you’re a manufacturer, for example, you want potential customers to find the specific products they are looking for. If someone searches for “alloy wheels”, for example, and your website shows up in the top results, you have a chance to sell to that person. If your website doesn’t show up, you’re losing out on these potential customers.
8. Help people discover the services they need
If you’re in the service industry, you want people to find your website. You want people to be able to click a button and instantly schedule a meeting with you. With SEO, you can make this happen. You can help people who are searching for your services find you. If you’ve done your SEO right, your website should show up in the top results when someone types in a search term related to your services.
What are the benefits of SEO? SEO can help you grow your audience and brand awareness, increase ad revenue, help grows your business bottom line, help build credibility for your brand, show people what you’re selling, help people find the products they want, help people discover services they need, and more. With SEO, you can make sure that Google and other search engines know the value of your website. This can lead to a boost in your website’s ranking and more traffic from people looking for your products or services online. So there is no doubt that you need search engine optimization if you own a website.